Research to creative direction — end to end, across BFSI, Pharma, Fintech, and Retail.
I work at both ends of the design process — and I don't hand off between them.
Each project shows both sides of the work — the UX strategy that shaped decisions, and the visual craft that brought them to life.
A decision-intelligence platform tracking drug development across 50+ active programs — surfacing risk and enabling faster action across DSD, DPD, and CTD.
What started as a UI refresh evolved into a redesign of how planning, scheduling, and inventory decisions are made — 5 products shipped in 7 months.
A decision intelligence platform that ended years of conflicting KPIs across 180+ markets — cutting leadership review prep from days to hours.
Decision architecture for drug development — research-led, risk-surfacing, and built for 50+ concurrent programs.
A unified KPI framework and analytics platform that ended years of conflicting numbers across 180+ markets.
5 products with a unified visual language — designed for operational clarity and shipped in 7 months.
BFSI, Life Sciences, Retail, Analytics — a curated archive of product UI, campaign systems, and enterprise screens.
Beyond delivery, I led a portfolio intelligence exercise across the life sciences landscape — identifying recurring patterns and uncovering where reusable accelerators could create stronger business leverage.
Created a leadership-level view of where effort was concentrated and where strategic whitespace existed across an entire programme portfolio.
Shifted conversations from isolated delivery to scalable solution patterns — identifying which UX frameworks could become reusable platforms.
Made it easier to position work in client conversations, leadership reviews, and future investment decisions — design as a business asset, not just output.
Connected UX work to broader ecosystem coverage, capability maturity, and opportunity identification — making design's contribution visible at the portfolio level.
From the first research session to the final design review — I lead across the complete span of design without handoffs between strategy and craft.
Work with me →20+ years across sectors — each with its own constraints, user needs, and visual vocabulary.
Consumer banking, mutual funds, insurance — products where trust is earned pixel by pixel.
Complex operational platforms where decision quality is the product.
High-scale platforms where data clarity drives commercial decisions.
Open to creative leadership and UX strategy roles — product design, brand experience, and design transformation.
poojapooj@gmail.com